Landslide

Sunset Magazine Headquarters Eligible for Nomination to the National Register of Historic Places

As 果冻传媒 (果冻传媒) previously reported on May 9, 2025, the California State Historical Resources Commission unanimously determined that the Modernist Sunset Magazine Headquarters was eligible for nomination to the National Register of Historic Places. On July 2, as reported by the local media outlet , the Keeper of the National Register in Washington, D.C. determined that the property is eligible for listing under three areas of significance: architecture, commerce, and, significantly, landscape architecture. 

The determination of eligibility is important because the owner of the property, Willow Project LLC, and real estate developer, N17 Development, seek to raze the site鈥檚 iconic California Ranch-style office building (designed by architect Cliff May), and Modernist landscape (designed by landscape architect Thomas Church), constructed in 1951. As InMenlo reported, the seven-acre campus would be replaced with 鈥渁 series of buildings 301 to 458 feet tall, with a more than 300,000 sf office space, 36,973 sf retail, a 130-room hotel, a 2,670 sf private preschool, and residential units, [twenty percent] of which ... would be for those making less than 80% of area鈥檚 median income [a so-called Builder鈥檚 Remedy loophole expedites approvals for projects with at least twenty percent affordable housing]. Consequently, the developer claimed the proposed complex was an 鈥榓ffordable housing鈥 development.鈥 In response, Commissioner Lee Adams said: 鈥渓ike my colleagues, I鈥檓 sympathetic to the social issues, but that鈥檚 not our purview. While many public agencies balance those issues, we鈥檙e here to balance history, period. Full stop.鈥 

Image
Sunset Magazine Headquarters, Menlo Park, CA - Photo by Marc Treib, 1988

At the May 9 hearing the developer, representing the owner, argued against the property鈥檚 eligibility for nomination to the National Register, claiming that aspects of the property have changed (e.g., the absence of a historic tree). According to InMenlo Commissioner Janet Hansen responded: 鈥渢rees die and plants die . . . other things may be planted.鈥 The State Historian echoed Hansen鈥檚 comment, stating that properties 鈥渁re not expected to be preserved in amber, buildings and landscapes are expected to experience change over time.鈥 

At the hearing, Commissioner Alan Hess, an authority in mid-twentieth century architecture and urbanism, said the headquarter's significance stems from its 鈥渋mpact on lifestyles, planning, city design, urban design, 鈥 [and] economic development of California.鈥 

The state historian presenting the property on behalf of the state preservation office noted that despite the owner and developer鈥檚 objections, in 2023 both signed a report, which they submitted to the city, acknowledging the property鈥檚 significance in landscape architecture, architecture, and 鈥渃ontributions to the local and regional history, as well as the cultural heritage of California and the United States.鈥 Importantly, that report is now part of the federal record. 

In 2024 the owner submitted a formal protest against the nomination to the state preservation office; however, the letter only prevents the property from being listed in the National Register, and not for the consideration or determination of eligibility. 

The property is now officially a historic resource. With the determination of eligibility, the property was also automatically listed in the California Register of Historical Resources, which ensures heightened protection under the California Environmental Quality Act.